One of the Hottest New Fashion Trends is Also a Gift to the Environment. Here's How You Can Join In.

There's no doubt that we've all become more environmentally conscious over the past few years. As the effects of climate change become more tangible with natural disasters at an all-time high, everyone has been asking themselves "what can we do?" Activists of all shapes and sizes, from 16-year-old Greta Thunberg, to 81-year-old Jane Fonda, are letting their voices be heard in no uncertain terms. They are demanding more. 

Two of our favorite and most passionate celeb environmentalists are Natalie Portman -- a multiple EMA awardee, and Cate Blanchett -- a longtime Ambassador of the Australian Conservation Foundation. Both have devoted their time, talent and platform to making a difference. We find that the film industry in general has gone to great lengths through documentaries and individual celebrity activism to address environmental issues. 

Natalie Portman and Cate BlanchettPhoto Cred: Natalie Portman   |  Cate Blanchett 

IT TAKES 1,800 GALLONS OF WATER TO PRODUCE ONE PAIR OF DENIM ... THAT'S THE EQUIVALENT OF 104 SHOWERS.


One industry that has come under a lot of scrutiny has been the fashion industry. Did you know it takes 1,800 gallons of water to produce one pair of denim? According to Marie Claire, that's the equivalent of 104 showers or 12,000 coffees. (*Gasp*). Or, how about this -- Remake.com estimates that about 80% of our clothes are destined for landfills. The US alone sends out 21bn pounds of textile clothing to landfills each year. When you size up the problem in this way, it really hits home and makes you second-guess those cute skinnies. 

Denim

But bubbling under the surface is a new trend that researchers say is about to hit a fever pitch -- one that could put a dent in this industry's wasteful habit. And that is the second-hand market. And it's happening right here in luxury. And this is one trend we love. Already valued at 22bn euros in 2018, analysts expect the second-hand luxury goods segment to experience impressive growth over the next few years.

WE WANT TO SHARE 3 SIMPLE HACKS TO HELP PUT A DENT IN THIS ISSUE OF FASHION WASTE.


So, in keeping with our green theme going into 2020, and riding this new wave, we want to share 3 simple hacks to help put a dent in this issue of fashion waste:

1. Support sustainable
Support sustainable designers like Enji Studio, who give a second thought to the environment when they create their collections.

2. Choose quality over quantity
Buy quality pieces that won't end up in a landfill at the end of the year, but instead stand the test of time. 

3. Give "second-hand" a try
Whether you buy from one of the many second-hand stores popping up online or in your city, or do "hand-me-downs" with your own circle of family and friends, help delay the landfill cycle by giving your clothing and accessories a second life.

And that is all she wrote. 

xoxo

 

 


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