Tie Dye

It’s baaack! Tie-dye is an on and off again style that more and more people pick up each time it makes it’s fashion round. Given the immense resurgence of Boho Chic styles, nothing makes better sense than the return of tie-dye on the style radar. Though one might think that hippies invented the art of tie-dying in the 1960s, traditional methods of the process were formed in India, Japan and Africa as early as the sixth century. Before tie-dye became popular in America, the company Rit Dye was struggling. Don Price, a marketer for Hellmann's Mayonnaise, began a marketing campaign for the dye in Greenwich Village, where many hippies lived. He went door to door, looking for artists who would use Rit for tie-dyeing. Will and Eileen Richardson, two retired artists, made tie-dye pieces that Price showed to designers and fashion editors and it began to take off on a large scale. After clothing designer Halston started using tie-dye in his designs, stars such as Janis Joplin were wearing it. Soon enough, tie-dye became a bandwagon the entire youth generation jumped on. With today’s far more advanced dye processes, which work to retain the brightness and color, there’s no better time to embracing this psychedelic print. Tie dye isn’t just for white T-shirts anymore. This season we’ve seen designers use these eye-catching swirls on everything from suede trousers to chiffon cardigans to mini-skirts to maxi-dresses to shoes and even handbags. The secret to making this trend modern and sophisticated? Go for color, but try not to look like a walking rainbow. Your tie-dye piece of choice should contain only one color, maybe two (but in the same color family). A little goes a long way too. Source a great top or skirt and pair it with something neutral—the tie-dye will carry your whole look, we promise!

“Make love, not war.” Ancient Hippie Quote

Photography by: Elodie Durand


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